Empowering users to reach their peak
OP39 is an innovative habit and routine builder founded by army commander turned fitness instructor, Scott Evennett. It utilises gamification and integrated social accountability features to motivate users to achieve their personalised fitness goals.
As the design lead, my responsibilities encompassed mapping the core flow, crafting the brand logo and identity, and generating high-fidelity designs to take the product to market.
Focused on personal goal-setting
A core pillar of the app is the Morning Roll Call feature that develops a daily ritual of use that's unique to each day. Using a validated and highly popular format of 'Stories', the user can see both personal and wider OP369 content.
