Empowering people to take back control online

We partnered with Square co-founder and fintech legend Jim McKelvey’s Invisibly team to develop a bold and scalable brand identity, and a narrative that could clearly communicate their game-changing value proposition to a massive audience.

Year
2021–2024

Scope of work
UI/UX Design
Brand Identity
Prototyping
Research & Testing

With so much skepticism in the data economy, we knew our brand strategy needed to beget a deep trust right off the bat. We developed our brand messaging around a few core tenets: human-centric, trustworthy and optimistic.

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Behance